The goal was to build brand authority and get the client in front of a global audience through coverage in the kind of publications their customers actually read. No paid placements. Just a story worth telling.
Royal fashion is one of those topics that people genuinely care about but nobody has actually measured it. Who people copy the most, where they look for inspiration, how often they search. All the conversation was opinion. We made it data.
We built a study that ranked royals from across the world by how much their style influences people looking at Google search volumes, TikTok engagement, YouTube content, and online photo counts. Every royal got a score out of 100.
The result? Prince William came out on top. Ahead of Princess Diana. Ahead of Kate. Ahead of Meghan. That was the headline nobody saw coming and exactly the kind of surprise that makes journalists hit publish.
Three things made this work:
The campaign landed in some of the biggest fashion and lifestyle publications in the world and crossed into international markets including France, Italy, and more. Most links were dofollow, with DRs ranging between 82 and 94.
Publications that covered the story:
The story travelled far beyond the English-speaking world. Coverage appeared in French and Italian media- putting the brand in front of fashion audiences across other continents in a single campaign.
What changed for the client:
