With remote work booming, the client, a digital business card platform, needed to be part of that conversation; not just as a product, but as a trusted source. The goal was to earn backlinks from high-authority publications by producing research that remote workers and the media covering them would actually care about.
Remote work is one of the most searched topics in the US right now, but most of the coverage is generic- top tips, productivity hacks, home office setups. Nobody had pulled together a proper data-driven ranking of the actual best cities to work remotely, built on the factors that matter most: internet speed, salary, cost of living, safety, and co-working access.
So we built it. We analysed the top 40 U.S. cities by remote worker population, scoring each one across nine factors -from median remote salaries to annual rent to connectivity costs. Every city got a weighted score, and the results surprised people.
Frisco, Texas came out on top. Not San Francisco, not New York, not Austin. A Dallas suburb most people hadn't considered with 271 Mbps internet, six-figure salaries, and housing costs under $22K a year. That was the headline.
Three things made this work:
The campaign secured 36 backlinks from some of the most-read news and lifestyle publications in the US. Links sat between DR 54 and DR 94, with the majority in the DR 70–86 range.
Publications that covered the story:
What changed for the client:
