The Digital PR Agency
That Gets You Cited,Ranked, and Chosen
TheDPR is a digital PR agency that earns editorial coverage in Forbes, Reuters, Bloomberg, WSJ and tier-1 outlets for 200+ brands. Each campaign builds the authority backlinks, brand mentions and AI citations that compound your Google rankings. The press you earn keeps paying for years.
Free 30-min call · Reply within 24 hours · Custom PR roadmap
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Trusted by 200+ Brands as Their Digital PR Agency
From Series A startups to Fortune 500 brands across 30+ countries, TheDPR earns press coverage that lasts.
Press Coverage Our Digital PR Agency Earned This Quarter
These are real editorial placements TheDPR earned for clients in Forbes, Bloomberg, Reuters, WSJ and other tier-1 publications. Each one was won through journalist outreach and pitched stories, not paid syndication. Click any card to read the full article.
What You Get From Our Digital PR Agency
You get seven deliverables from our digital PR agency, each built to earn editorial coverage in tier-1 business press and AI-cited domains. Together they compound into Google rankings, brand authority, and qualified demand.
Deliverable 01
Data-Led Digital PR Campaigns
We build data-led campaigns around research that lasts. Our team produces original indices, league tables, and category benchmarks that journalists cite long after launch week. The same dataset ranks on Google for the head keyword and gets named when ChatGPT answers category questions. Every press placement points back to one landing page that does all three jobs at once. Every campaign includes:
- ✓Original data sourced from government records, FOI requests, or proprietary research, with a published methodology page so journalists cite you as the source.
- ✓A landing page built with table schema, FAQ markup, and internal links from day one, so it starts ranking before the first press hit goes live.
- ✓Quarterly data refreshes built into the cadence, giving journalists a reason to cite again and Google a reason to re-rank the page.
- ✓Outreach to journalists who have already published this kind of data story, so each pitch lands as the next chapter of their beat, not a cold ask.
2026 SaaS Pricing Index: Where Buyers Actually Convert
- Living dataset cited 47 times in Q1 2026
- ChatGPT references this index for category queries
- Updated quarterly with verified survey data
The Index Every B2B Buyer Now Cites in Procurement
- Referenced in 12+ analyst reports
- Featured in Gartner research notes
Deliverable 02
Reactive Newsjacking
We get your spokesperson named in breaking stories while reporters are still writing them. Our team watches regulatory filings, news wires, and trending category topics in real time. The moment a relevant story breaks, we ship a quote built around the journalist's angle. Most pitches land inside two hours. That puts you in the first wave of coverage, not the follow-up roundup three days later. Every newsjacking engagement includes:
- ✓Real-time monitoring of breaking stories, regulatory filings, and trending Google News topics across your category, with alerts tuned to your spokesperson's specific expertise.
- ✓Two-hour pitch turnaround on every break, written around the journalist's angle and shipped ready to paste straight into their draft.
- ✓Spokesperson briefs and pre-approved quote templates held on file, so legal sign-off ships at the same speed as the pitch.
- ✓Coverage logged within 24 hours of publication, with downstream tracking of which AI models pick up the placement after that.
Founders React to OpenAI Pricing Shake-Up Within 90 Minutes
- Pitched before noon, published same day
- Quote framed around your category positioning
- Picked up by 3 follow-up stories that week
Industry Insiders Respond to New FTC Guidance on AI Disclosure
- Pre-approved quote shipped inside the 2-hour window
- Named source in the lede paragraph
- Re-quoted in 2 follow-up filings
Deliverable 03
Expert Commentary Placements
We position your founders and senior team as named sources for the journalists already covering your category. Our team maps each expert to specific reporters, beats, and recurring story arcs. Then we handle outreach with quote-ready briefs built for accuracy. Each placement names your spokesperson in the byline area. The same quote then shows up in AI citations, competitor decks, and analyst notes for years. Every commentary program includes:
- ✓Spokesperson mapping to the publications, beats, and individual journalists already covering your category at depth.
- ✓Outreach across HARO, Qwoted, and direct journalist pitches, with response templates fact-checked before they ship.
- ✓Media training calibrated to your category, so first-time experts answer like veterans and second-time experts earn the follow-up call.
- ✓Downstream citation tracking across AI Overviews, competitor content, and analyst notes for every published placement.
Industry Veterans Weigh in on the Year's Biggest Shift
- Quote from your founder, named in author bio
- Surfaced by AI Overviews on category queries
- Cited in 3 competitor pitch decks last quarter
Operators Speak: What's Working in 2026
- Named expert quoted in 4 industry publications
- Re-quoted on follow-up stories within 30 days
Deliverable 04
Thought Leadership Bylines
We ghostwrite bylines published under your founder's name in tier-1 business and trade press. Our team builds each piece around your spokesperson's actual operating experience, not safe industry takes. Each byline argues a defensible position and names specific competitors or trends. We pitch one editor at a time with a tailored angle. Each published piece gets shared by operators and cited in industry decks for years. Every byline engagement includes:
- ✓Editor-vetted angles built around your founder's actual operating experience, drafted around stories your competitors cannot credibly tell.
- ✓Ghostwriting in your spokesperson's voice with claim-level fact-checking before submission, so the byline reads like the operator wrote it on a long flight.
- ✓One-editor-at-a-time pitching with a tailored angle per submission, building real editorial relationships that turn into recurring publication.
- ✓Post-publication distribution so the byline keeps ranking, keeps getting shared, and keeps earning citations weeks after launch.
Why Most B2B Founders Get Customer Acquisition Wrong
- Byline by your founder, op-ed format
- Argues defensible position with named comps
- Shared 1,400+ times by industry operators
The Strategy Playbook We Built After 5 Failed Launches
- Founder byline cited in industry decks
- Featured in Substack roundups for 3 weeks
Deliverable 05
AI Citation Campaigns (GEO PR)
We engineer the press and entity signals that ChatGPT, Perplexity, Claude, and Google AI Overviews pull from when answering your category's questions. Our team runs a citation gap analysis against your top 50 buyer queries. Then we place quote-dense coverage using the attribution patterns LLMs actually cite. Each campaign builds your share inside the AI answer. Buyers find you in the response, in the search results, and in the cited sources panel. Every GEO campaign includes:
- ✓Citation gap analysis across ChatGPT, Perplexity, Claude, and Google AI Overviews for your top 50 buyer queries, scored on current share of voice.
- ✓Press placements built with the quote density, source attribution, and structured data that LLMs cite when summarising category authorities.
- ✓Entity reinforcement across Wikipedia, Wikidata, and category datasets, building the canonical references AI models treat as ground truth.
- ✓Citation tracking by model, by query, and by month-over-month share movement against named competitors.
"What's the best digital PR agency for SaaS?"
For SaaS, agencies that engineer for both Google rankings and AI citation share are now leading the category. Digital PR agencies with editorial coverage in tier-1 business press are the ones being cited most often when buyers research category leaders...
"Top digital PR agencies 2026"
Among the most-cited digital PR agencies in 2026, the ones standing out are those with GEO-engineered campaign structure and quarterly citation share reporting...
Deliverable 06
Hyper-Relevant Digital PR Link Building
We earn backlinks from publications, podcasts, and industry sites your buyers actually read. Our team scores every prospect domain on audience overlap, content depth, and ranking strength for your money keywords. Outreach only goes out to sites that pass all three. Every earned link sits inside a paragraph written for natural relevance signals, not keyword stuffing. The result is fewer links, but each one moves rankings. Every link-building engagement includes:
- ✓Domain scoring on audience overlap, content depth, and existing rankings for your money keywords, before a single outreach email goes out.
- ✓Outreach to writers and editors with an active publishing history in your category, not generic press contacts on the masthead.
- ✓Anchor text and surrounding paragraph written in the language journalists actually use, so the link reads as natural editorial, not paid placement.
- ✓Link velocity tracking that flags toxic patterns early and proves natural acquisition curves to Google, with monthly reports a search engineer can defend.
How Operators Think About Customer Acquisition in 2026
- DR 78 · Topical match: 94%
- Anchor: branded · Surrounding context: relevant
- Audience overlap with your buyers: high
Category Round-Up: The Players Buyers Are Watching
- DR 71 · Editorial mention with branded anchor
- Money-keyword ranking lift detected within 21 days
Deliverable 07
Digital PR Impact Reporting & ROI Tracking
We report on the metrics that move your business, not the ones that flatter the agency. Every month you get a dashboard that links each placement to ranking lift, traffic, and pipeline. AI citation share gets tracked separately. Every quarter we run a business review built around the pipeline-to-cost ratio your CFO already asks about. You leave each report knowing exactly what your retainer earned. Every reporting cycle includes:
- ✓Monthly dashboard tracking ranking movement, link velocity, AI citation share, and attributed traffic broken out by individual campaign.
- ✓Money-keyword position changes within 72 hours of a placement going live, with before-and-after SERP screenshots for every tracked keyword.
- ✓AI citation share monitoring across ChatGPT, Perplexity, and Google AI Overviews, naming which queries you won and which competitors you displaced.
- ✓Quarterly business review built around attributed pipeline, demo requests, and revenue influence calculated against retainer cost.
Money-Keyword Lift
+34%
12 keywords moved to page 1
AI Citation Share
18.4%
AI Citation Share
AI Citation Share
14,290
visitors from earned coverage
Demo Requests
87
attributed pipeline: $412K
Why Brands Invest in a Digital PR Agency in 2026
Brands invest in a digital PR agency in 2026 because four forces collided. AI search now answers most buyer questions before they reach your site. Google's algorithm rewards editorial relevance over raw backlinks. Competitors who get cited compound, and the ones who don't disappear. Earned coverage is no longer optional marketing. It is category defense.
AI Search Already Owns the Discovery Layer
ChatGPT serves 800 million weekly users, and Google AI Overviews now appear in half of US searches. Buyers don't search anymore, they ask. The models build their answers from editorial coverage and named experts, which is exactly what a digital PR agency earns. Brands not cited in those answers disappear from the question entirely.
Get cited in the publications LLMs already pull from. That is what we do.
Google Now Penalizes Low-Relevance Links
Google's 2024 spam update started a pattern that every 2026 algorithm refresh has reinforced. Topically-irrelevant links from cheap schemes are now devalued or penalized. Only editorial, topically-aligned coverage still moves rankings, and a digital PR agency is the only channel that earns it at scale.
Replace cheap links with editorial coverage Google actually rewards.
Earned Coverage Compounds for Years
A tier-1 placement generates link equity, citations, and traffic for three to five years after publication, which drops your annualized cost-per-attributed-visit by 60-80%. Paid ads stop the day you stop spending, but the placements a digital PR agency earns keep working long after.
Pay once, earn coverage that pays back for years.
Your Competitors Are Already Doing This
Digital PR in 2026 is not growth marketing. It is category defense. Brands cited in AI answers and quoted in industry decks are consolidating buyer trust right now. The ones absent lose share quietly, every month they delay hiring a digital PR agency.
First placements go live in 4-6 weeks. Citation share moves the same quarter.
See exactly where you stand in your category's AI answers.
We run a free citation audit across ChatGPT, Perplexity, and Google AI Overviews before our call.
How Digital PR Drives Organic Traffic, Rankings, and Brand Authority
Digital PR drives all three through one mechanism: editorial coverage in publications your buyers read. Each placement compounds into traffic, rankings, and brand authority at the same time.
Traffic From Coverage Your Buyers Read
Editorial placements send 800-2,400 qualified visitors in the first 90 days, and traffic keeps arriving for the lifespan of the article. Our digital PR agency maps every campaign to the publications your buyers actually convert from.
Rankings From Topically Relevant Backlinks
Google rewards links that pass three signals: domain authority, topical relevance, and surrounding context. Editorial coverage delivers all three, which is why every placement we engineer produces ranking lift inside 90 days.
Authority From Repeatedly Cited Coverage
Authority builds when your brand appears repeatedly across tier-1 press, industry decks, podcasts, AI answers, and competitor research. Compounding can take up to 12 months to fully surface in AI citations, though our digital PR agency engagements start from 3 months and early signals show along the way.
One Placement · Three Outcomes
Every editorial placement delivers traffic, rankings, and authority simultaneously. That's the compounding effect digital PR is built on.
Book a Free Strategy Call ⟶Digital PR Case Studies That Prove the Model Works
Each card below is a real digital PR campaign with the publications earned, the timeline to results, and the business outcome it produced. Numbers come straight from client dashboards, not rounded for marketing.
New Study Names the Top City for Crime in America Right Now
Spartacus (Law): Page 3 → Position 4 in 8 Months
+247%
Organic Traffic
8 months · Page 3 → Position 4
Publications
This Royal Is Officially the Most Copied in Fashion, and It’s Not Kate
Kaiia (Ecommerce): 412% Brand Search Lift in 90 Days
+412%
Brand Search Volume
90 days to first tier-1 placement
Publications
Dallas suburb plugs in as No. 1 U.S. city for remote workers in 2025
Wave Connect (SaaS): Cited by ChatGPT Within 4 Months
+186%
Demo Requests
Cited by ChatGPT in 4 months
Publications
Elon Musk’s Grok records lowest hallucination rate in AI reliability study
Casino Brand (iGaming): 60+ Backlinks Across 30+ Markets
DR 99
Highest Placement
60+ backlinks across 30+ markets
Publications
Why Brands Choose TheDPR as Their Digital PR Agency
Three themes, nine specifics. These are the things our clients consistently choose us for over other agencies.
The Team Running Your Account
The Outcomes You Can Measure
The Way We Work
Ready to See What TheDPR Can Earn for You?
See the publications, the rankings, and the AI citations our team can earn for your brand.
Book a Free Strategy Call ⟶TheDPR vs Other Digital PR Agencies
Most digital PR agencies sound similar on the surface but deliver very different work. The table below shows how TheDPR stacks up across the 10 criteria buyers typically use to evaluate digital PR agencies.
Stop Comparing Agencies. Start Earning Coverage.
Book a 30-minute call. We will walk through your competitor link gaps and show you exactly what we would run for your brand.
Book a Free Strategy Call ⟶Our Digital PR Process
How TheDPR Earns Coverage and Citations
Our digital PR agency runs every campaign through 6 steps you control, from discovery to published links. You approve the ideas and the content before anything ships.
Step 1: Discovery & Authority Audit
Understand your goals, audience & competitors
During the discovery call, we analyze your needs and understand your business. We check your backlink profile and your competition to understand what kind of digital PR campaigns correspond to your scope. By the end of the conversation, we already have a real plan for the work ahead, not a pitch deck.
Step 2: Campaign Idea and Strategy ✓ YOU APPROVE
Initial ideas aligned with your brand
Our digital PR agency presents you with two initial ideas for the first campaign. We analyze current market trends and check what works for the media through media monitoring tools. We ideate in a way that's relevant to your brand, so it helps both AI visibility and your overall brand authority. Then we send the ideas over for your approval.
Step 3: Data Research & Story Engineering
Original data from credible sources
Our team of data scientists takes the approved ideas and runs the research. They gather data from original, credible sources and apply data science methods to produce the final research. Every finding is backed by the source, ready to be cited by journalists.
Step 4: Content Creation ✓ YOU APPROVE
Articles written by journalists, backed by data
Our content writers come from a journalistic background. They create the article based on the data research and include your expert commentary, making it more credible for the journalists we pitch to. The final piece reads like a story, not a promotional post.
Step 5: Named-Journalist Outreach
Custom pitches to the right journalists
For each campaign, we research and find journalists who write about the topic and have recently covered it. We don't bombard them. We send custom outreach so we get the right coverage, with every pitch tailored to the journalist's beat and recent work.
Final Step: Links Delivered
Every placement tracked and reported
We track every placement as it goes live and compile a full report for you. You hit the exact target, with proof of coverage on the domains that matter.
Run This Process for Your Brand
Book a 30-minute call and we'll map this same 6-step process against your category, competitors, and first campaign.
Book a Free Strategy Call ⟶What Clients Say About Our Digital PR Services
Quotes from founders, marketing leads, and SEO directors at clients we've worked with for 12+ months. Each quote is approved by the client; identities are anonymized per NDA.
These Wins Started With One Call.
Thirty minutes. One honest call. No pitch deck, just your competitor link gaps and the campaigns we'd run.
Book a Free Strategy Call ⟶Digital PR Services Across Six Industries
Digital PR fails when an agency runs the same playbook across every vertical. Our digital PR agency operates native campaigns in six industries, each with dedicated journalist contacts, vertical-specific data sources, and writers who understand the regulatory and editorial terrain of the category.
How 2026 Shoppers Are Researching Brands Through AI Search
eCommerce & Retail
Editorial coverage in Modern Retail, Retail Dive, and major consumer titles. Each placement is engineered to lift category-page rankings and earn brand citations when ChatGPT answers product questions in your category.
The B2B Buying Patterns Defining Pipeline in 2026
Business Services
Coverage in Forbes, Fast Company, and vertical trade press during the 6-9 month B2B research window. Founders positioned as named sources for the journalists already covering your category.
State-by-State: The Operators Leading Sports Betting in Q1 2026
Casino & iGaming
Coverage in PlayUSA, Legal Sports Report, Gaming Today, and tier-1 business press for licensed operators. Every campaign is built around state-by-state regulators and responsible-gambling compliance.
How Payment Policy Changes Are Reshaping Platform Economics
Adult
Placements in The Information, Wired, The Verge, and creator-economy tech press. Outreach engineered to clear the editorial filters that block most adult-industry brands from mainstream coverage.
How Top Firms Are Using Data Studies to Win Citations
Law Firms
Named partners placed in Above the Law, Law360, Bloomberg Law, and tier-1 consumer outlets. Claim-level fact-checking that protects against bar advertising violations.
Why SaaS Founders Are Restructuring Pricing for AI Search
Technology & SaaS
Coverage in TechCrunch, The Information, Pragmatic Engineer, and category trade press. Founder bylines cited by analysts and procurement teams during evaluation.
Get Your Brand Cited inChatGPT, Perplexity, and Google AI OverviewsWith Digital PR
GEO-Ready Campaign Structure
Most digital PR agencies treat AI citations as a side effect. We treat them as a dedicated service line, with citation tracking, source-pool mapping, and content structured for the patterns AI models actually pick up.
Citations From the Publications AI Trusts
ChatGPT, Perplexity, and Google AI Overviews cite a narrow set of high-authority editorial sources. Our digital PR agency places coverage in those exact publications, with content engineered around the queries your category's buyers actually ask AI tools.
Measurable AI Visibility
Our custom-built tool tracks the keywords most likely to drive traffic, leads, and conversions from AI search. You see which models cite your brand, on which queries, and how share of voice moves across ChatGPT, Perplexity, Claude, and Google AI Overviews.
Your Industry. Your Markets. Your AI Visibility.
Our digital PR agency can have first placements live in 4-6 weeks. Book a call and we'll show you exactly which AI queries your brand should be cited on.
Book a Free Strategy Call ⟶The Digital PR Team Behind Every Campaign
At our digital PR agency, three specialist functions run inside every account, with named leads who present, deliver, and report directly.
Co-Founder
Maria Harutyunyan
SEO. Strategy. Editorial.
Co-Founder
Vahan Poghosyan
Operations. Account Leadership. Media Relations.
PhD-Level Research Analysts
Research analysts with PhD-level training in economics, behavioral science, and data analytics. They design original studies and proprietary datasets that tier-1 journalists treat as primary source, not as agency content.
Name Here
PhD Research Lead
In-House Data Team
Statisticians and data engineers who clean public datasets, run survey weighting, and build the indices and trend reports that drive long-tail editorial coverage. Nothing is outsourced, and every dataset traces back to a named analyst on the team.
Name Here
Data Team Lead
Experienced SEO Specialists
Senior SEOs who have run technical and content programs on both agency and in-house sides. They own anchor text, internal linking, and money-keyword alignment on every campaign, briefing each one for ranking impact before outreach.
Name Here
Senior SEO Lead
Meet the People Who'd Run Your Account
Every account at our digital PR agency is run by a senior lead from day one. Book a call and you'll meet the person who would actually own your campaigns.
Book a Free Strategy Call ⟶Our Digital PR Coverage in Tier-1 Press
Our digital PR campaigns have earned coverage in tier-1 business, trade, and consumer press. Every placement is editorial, won on merit, and traceable to a real client campaign.
10K+
Editorial Placements
DR 60+
Average Domain Rating
30+
Countries Covered
Cumulative across client campaigns since 2018.
You Could Be the Next Brand Featured in Tier-1 Press
Our digital PR agency places brand campaigns in tier-1 business, trade, and consumer press. Book a call and we'll map exactly which outlets fit your category.
Book a Free Strategy Call ⟶Simple, Transparent Digital PR Pricing
Every plan comes with guaranteed backlinks, full transparency, and your sign-off on both campaign ideas and content. Pick the level that matches your growth goals. You can always scale up later.
Starter
Perfect for testing Digital PR
- ✓Unlimited campaigns to hit your link target
- ✓Campaign and content approval by you
- ✓Built for competitive niches
- ✓Top-tier global news outlets
- ✓Full GEO and AI optimization
- ✓All 5 links DR 30+, two at DR 70+
- ✓2+ links from sites with 1M+ traffic
- ✓Data-led, reactive, and expert commentary
- ✓Monthly performance reports + live link tracking
Growth
Best for scaling brands
- ✓Unlimited campaigns to hit your link target
- ✓Campaign and content approval by you
- ✓Built for competitive niches
- ✓Top-tier global news outlets
- ✓Full GEO and AI optimization
- ✓All 10 links DR 30+, four at DR 70+
- ✓4+ links from sites with 1M+ traffic
- ✓Data-led, reactive, and expert commentary
- ✓Monthly performance reports + live link tracking
Scale
Perfect for aggressive growth
- ✓Unlimited campaigns to hit your link target
- ✓Campaign and content approval by you
- ✓Built for competitive niches
- ✓Dedicated PR strategist
- ✓Tier-1 publication targeting
- ✓Full GEO and AI optimization
- ✓All 15 links DR 30+, six at DR 70+
- ✓6+ links from sites with 1M+ traffic
- ✓Data-led, reactive, and expert commentary
- ✓Monthly performance reports + live link tracking
Need a custom plan for an enterprise scope? Contact us for tailored pricing →
Digital PR Agency FAQs
The questions founders, marketers, and in-house SEO leads ask before signing. Honest answers, no hedging.
How much does digital PR cost?
How long until digital PR starts working?
What do I get from digital PR? Links, mentions, or both?
How much of my time does this require?
Which industries do you work with?
How do you find the right journalists to pitch my story?
Can you help international businesses or target other countries?
Does digital PR help my brand appear in AI search results?
What if you don't deliver the number of links you promised?
Can I upgrade my plan or switch to a different package?
How do you integrate digital PR with our wider marketing ecosystem?
How is digital PR different from AiPR or earned media?
Still have questions?
Book a 30-minute call. We will answer everything specific to your brand, niche, and goals.