Digital PR Agency

Step 2: Campaign Ideas

Initial ideas aligned with your brand

We present you with two initial ideas for the first campaign. We analyze current market trends and check what works for the media through media monitoring tools. We ideate in a way that's relevant to your brand, so it helps both AI visibility and your overall brand authority. Then we send the ideas over for your approval.

Step 3: Data Research

Original data from credible sources

Our team of data scientists takes the approved ideas and runs the research. They gather data from original, credible sources and apply data science methods to produce the final research. Every finding is backed by the source, ready to be cited by journalists.

Step 4:  Content Creation

Articles written by journalists, backed by data

Our content writers come from a journalistic background. They create the article based on the data research and include your expert commentary, making it more credible for the journalists we pitch to. The final piece reads like a story, not a promotional post.

Step 5: Media Outreach

Custom pitches to the right journalists

For each campaign, we research and find journalists who write about the topic and have recently covered it. We don't bombard them. We send custom outreach so we get the right coverage, with every pitch tailored to the journalist's beat and recent work.

Final Step: Links Delivered

Every placement tracked and reported

We track every placement as it goes live and compile a full report for you. You hit the exact target, with proof of coverage on the domains that matter.